Discover our standards

What goes on your skin matters. So do the standards behind it.

“Natural” is easy to put on a bottle.

Green People has spent nearly 30 years going further – creating effective natural and organic skincare, independently certified to recognised organic standards and made with ingredients chosen for a reason.

Woman applying certified organic Green People skincare
  • Certified organic skincare
  • Trusted since 1997
  • 60,000+ 5-star reviews
  • Cruelty-free
  • No drying alcohol
  • 28-day money-back guarantee

Natural isn’t a standard

“Natural” sounds good. But what does it actually tell you?

Not as much as you might think.

When you’re trying to make better choices, words on the front of a bottle only go so far. That’s why Green People believes standards matter.

Our certified organic products meet independent requirements governing how products are formulated, which ingredients can be used and how they are sourced. So you don’t have to rely on our definition of “organic”.

Because a claim is more meaningful when there’s a standard behind it.

Green People organic skincare formulation

Look beyond the front of the bottle

Good skincare is about more than what you leave out.

We don’t believe in frightening you with long lists of ingredients to avoid. We believe in being clear about the choices we make.

For nearly 30 years, Green People has questioned what goes into everyday skincare, what each ingredient contributes and whether there is a better way to formulate.

  • No drying alcohol (ethanol)

  • No artificial perfume

  • No harsh detergents

  • Certified organic formulas

  • Ingredients chosen with purpose

Not “free from” for the sake of a label. Formulation choices made for a reason.

See the difference for yourself

Start with the products our customers come back to.

You don’t need to overhaul your entire bathroom cabinet.

Start with one Green People favourite and see the difference for yourself.

Scent Free 24-Hour Cream 50ml

Scent Free 24-Hour Cream 50ml

4.8 (412)

Clinically proven to be kind to sensitive skin. Certified organic and formulated without perfume or drying alcohol.

£28.00

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Scent Free Shampoo 200ml

Scent Free Shampoo 200ml

4.7 (96)

A gentle, unscented shampoo formulated without SLS, fragrance or essential oils – kind to sensitive scalps.

£18.50

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Scent Free Cleanser & Make-Up Remover 150ml

Scent Free Cleanser & Make-Up Remover 150ml

4.7 (89)

A certified organic cleanser formulated without SLS or other harsh detergents.

£30.00

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Age Defy+ Daily SPF30 Moisturiser 30ml

Age Defy+ Daily SPF30 Moisturiser 30ml

4.6 (205)

Daily anti-ageing moisturiser with SPF30 broad-spectrum protection and certified organic actives.

£48.00

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Age Defy+ Tinted DD Moisturiser SPF15 – Light 30ml

Age Defy+ Tinted DD Moisturiser SPF15 – Light 30ml

4.8 (187)

A tinted daily moisturiser with SPF15, blending skincare actives with light, natural coverage.

£47.00

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Curious? Try it for yourself.

Trying a new skincare brand shouldn’t feel like a gamble.

Your Green People purchase is covered by our 28-day money-back guarantee, so you can discover the difference for yourself with added peace of mind.

28-day money-back guarantee

Try it. See how your skin feels. If it isn’t right for you, send it back.

Green People certified organic skincare

Certified organic

Organic should mean more than a marketing claim.

Anyone can tell you their product contains organic ingredients.

Certification asks the brand to prove it.

Green People’s certified organic products are independently assessed against recognised standards covering ingredients, formulation and manufacturing.

It gives you an independent benchmark – rather than asking you to simply trust what’s written on the front of the bottle.

We didn’t join the organic beauty movement

We helped set the standard.

Green People began in 1997 – long before “clean beauty” became part of the beauty vocabulary.

1997

Green People begins

A different approach to natural and organic skincare. Founder Charlotte Vøhtz wanted greater clarity around what went into skincare – and what words like “natural” and “organic” should actually mean.

Charlotte Vøhtz with her daughter Alexandra in 1993
1999

Helping set the standard

Charlotte worked with the Soil Association to help establish organic beauty standards in the UK.

That means the standards behind Green People aren’t something we adopted because customers started asking for them. They have shaped how we have made skincare from the beginning.

Charlotte Vøhtz working to establish organic beauty standards
Today

Still raising the bar

Nearly 30 years of formulation expertise and more than 60,000 5-star reviews.

Green People remains an independent beauty company, still questioning what goes into skincare and why.

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5-star reviews from customers

0 years

Of organic formulation expertise since 1997

0 days

Money-back guarantee on your first order

60,000+ 5-star reviews

Don’t just take our word for it.

More than 60,000 5-star reviews from customers who’ve already made Green People part of their routine.

“Really recommend for eczema sufferers. Can be hard to find a fragrance free product that doesn’t flare my face or scalp. This does just the trick and actually cleans my hair and leaves it soft and shiny.”

Freya N · Verified Customer
Scent Free Shampoo 200ml
Used for 4 – 6 months

“I noticed a difference as soon as I started using this shampoo. The itching and sensitivity on my scalp disappeared and my hair felt squeaky clean. I won’t be using any other shampoo from now on.”

Elizabeth F · Verified Customer
Scent Free Shampoo 200ml
Used for 0 – 3 months

“Excellent product, great for sensitive, eczema/dermatitis prone skin, good for dry hair, leaves hair feeling clean and hydrated.”

Mrs Larisa R · Verified Customer
Scent Free Shampoo 200ml
Used for 4 – 6 months

“Mature skin needs all the help it can get and daily sun protection is key, so to have it inbuilt into your everyday moisturiser helps make life just a bit better.”

Louise H · Verified Customer
Age Defy+ Daily SPF30 Moisturiser 30ml
Verified purchase

“The Age Defy+ Tinted DD Moisturiser SPF 15 is a staple for me. I love it for its ease and quality. Green People please never discontinue this range – it’s amazing!”

Carolyn J · Verified Customer
Age Defy+ Tinted DD Moisturiser SPF15 – Light 30ml
Verified purchase

“I get this on repeat – it’s the only tinted moisturiser I can use. Lovely even coverage and gives me a nice glow.”

Jennifer M · Verified Customer
Age Defy+ Tinted DD Moisturiser SPF15 – Light 30ml
Verified purchase

You don’t have to change everything

Make one better switch.

Changing your routine doesn’t have to mean replacing everything you own.

Start with one product you use every day. See how it works for you. Then decide what comes next.

Know more about what you’re choosing.

Nearly 30 years of organic beauty. Independently certified standards. Ingredients chosen with purpose. Proven product performance.

Now discover Green People for yourself.

Certified organic skincare · 60,000+ 5-star reviews · Trusted since 1997 · 28-day money-back guarantee